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Best Email Marketing services

Best Email Marketing Services in 2023.

One of the most effective marketing tools you have in your hands is email. Compared to other marketing campaigns, it can increase engagement, strengthen relationships, and produce a higher return on investment.

Finding the best email marketing service is the first step to a successful email strategy. This guide has a solution for you whether you’re creating a fresh list from scratch or simply need an easier way to reach your audience.

Note: More beginner-friendly email services will be added to the list in the future. Don’t forget to subscribe to get the latest updates.

1. MailerLite

Affordable and Best For the Essentials

With no frills, MailerLite provides all the essentials. There is no risk if you want to try it out because it is free to use for up to 1,000 subscribers.

It’s a fantastic choice for anyone looking for a simple email marketing solution. You’re a maker who doesn’t require a lot of whistles and bells. To launch your newsletter or run a straightforward campaign, you only need the necessary tools.

Everyone will use the basic features available to them as this platform won’t intimidate anyone, therefore it will be easy for them to use it.

It’s not like you are highly limited because the platform still provides capabilities for automation, landing pages, pop-ups, and surveys. However, even the user interface for each one is simple and minimal.

The drag-and-drop editor in MailerLite makes it simple for anyone to create a premium message. Using features like A/B testing to segment your subscribers to improve customization and optimize your marketing.

For those of you looking for straightforward email software at a decent price, We’d recommend MailerLite.

A free plan is available for up to 1,000 subscribers, however, it only allows for 12,000 emails per month. The price is typically less expensive than the majority of other email marketing tools if you upgrade to a premium plan.

2. GetResponse

Recommended for Automated Lead Generation

GetResponse offers a little bit more than a standard email marketing service. It is more of an integrated system with a focus on automation.

You’ll be able to collect a lot of leads, put them in the correct workflows, and convert them into repeat customers with the help of tools and features like audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even webinar software.

GetResponse has a unique tool it gives under the name Autofunnel. It can be used to build funnels for webinars, sales, and other purposes. It is completely automated and simple to use.

Emails, landing pages, pop-ups at the end of a page, marketing automation, Facebook ads, and e-commerce integration are examples of funnel pieces. Everything relies on your goals and how you want to structure them. However, GetResponse offers all the resources you require to expand your subscriber list and make money from those connections.

GetResponse fully automates everything once a user enters your funnel. It’s the ideal technique to use several digital touchpoints to lead customers through the conversion process.

All plans include 150 integrations, 220 email templates, 180 landing page templates, 700 form templates, 40 auto funnel templates, and live chat support available around the clock.

3. Aweber

Most Effective for Low Subscriber Count

AWeber is a trusted and reasonably priced provider of traditional email marketing services.

But AWeber shines when it comes to its straightforward pricing scheme. It’s extremely profitable for people with short lists (500 subscribers or less).

AWeber offers all of its features with every plan, unlike competing platforms that add features and functionality for plans at different price ranges.

Pricing is completely defined by how many subscribers you have on your list. So you’ll receive the same functionality whether you have 20 contacts or 20,000 contacts.

You’ll get all the standard features that you expect from an email marketing service with AWeber:

  • 700+ ready-made templates
  • Email builder with drag and drop
  • Testing A/B for email analytics
  • registration forms
  • Automation
  • Integrated third-parties
  • Subscriber segmentation

In terms of email deliverability rates, AWeber is the industry leader. They guarantee that your content is prepared to be delivered to the mailboxes of your subscribers.

4. SendinBlue

Best for growing your customer base

Everything you require to start and manage an email campaign is provided by Sendinblue. Add your data to their machine and watch your outreach take off.

This is a well-developed platform with more functionality than you might anticipate. You may add live chat to your website and collect new email addresses from visitors who are looking at your store or learning more about your business.

Many things are appealing. A built-in CRM (customer relationship management) with space for as many contacts as you like, simple tools to design workflows and more than 40 customizable themes.

You can send up to max 300 emails every day using Sendinblue’s free plan. You’ll understand why it’s so well-liked once you learn how it works.

Sendinblue gives everything you require in terms of expanding your audience. They give you access to a variety of lead nurturing options to expand your contact list, including:

  • Landing pages. Make appealing and effective pages to gather leads for you.
  • Registration forms. Add forms everywhere on your website to collect user data.
  • Facebook ads. Use Facebook marketing’s strength to grow more leads.
  • Retargeted ads. powerful advertisements based on a user’s prior internet interactions.

It is simple to understand how these tools support audience, lead, and customer growth. Additionally, Sendinblue can support SMS and chat, unlike other email marketing providers, if you wish to generate leads via text or on your website.

The platform is available for free and includes unlimited contacts and up to 300 emails each day. That’s a very good offer—especially if you’re managing a bootstrapped startup or a one-person business.

You can quickly design the style and feel of your email using their email builder, which offers an editor that is user-friendly for beginners.